About Webworks

Webworks offers a range of graphic-driven solutions— web sites, photoshop magic, logos, print design and video production to help you communicate your ideas and your message. Webworks is not your mega-corporation at work churning out generic content, it's a real human being who likes working with artists, visionaries, misfits, musicians, and small-to-medium-sized businesses with big stories to tell.

One-size does not fit all. Everyone's needs are different, and deserve a unique approach. It's an internet world we live in, so now is the time to consider a web site, a new logo, or??. I am very good at strategizing and coming up with fresh ideas, and finding ways to get things done— all with an eye on the visual. Here is what's on the menu:

Web sites:

A web site is a wonderful way to connect with your audience and to get your message across in our media-driven society. I specialize and do my best work on small to medium-sized sites for individuals and businesses. Depending upon your needs, you may need an HTML site or a WordPress site. WordPress sites are wonderful if you wish to do updates yourself or you want to have various people collaborate by submitting and updating their own content. Read more about WordPress sites.

A lot goes into creating a web site: a vision, a stunning logo, solid written copy, breathtaking graphics. And that's even before we get to creating the site! Building the site (aka coding) based on the needs must include smart layout, easy navigation, and be built with SEO (search engine optimization) in mind to get better rankings in the Google search results.

I also specialize in web site upgrades to bring older sites into the 21st century and all the latest accompanying technology that is right and appropriate for you. I am available to consult with you to be sure your site is content-driven, not bells-and-whistles driven. WEB SITES PORTFOLIO >>

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Photo Magic:

Stunning graphics can make the difference in conveying the message. I've been honing my Photoshop chops since version 3, and I relish the opportunity to pull out my digital knives to work some magic for you. Part of my skills include the journeyman task of tweaking the image: color correction, cropping, subtle (or not) image enhancement, and the final (most important?) step of compressing the image to be it's most beautiful at the smallest file size for the fastest page load time (I learned THAT trick back in the 56K modem days). PHOTO MAGIC PORTFOLIO >>

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Logos:

Visual Identity is the name of the game, creating a look and a feel that fits you and your message. It's the first thing the visitor sees, and it presents how you wish to be perceived henceforth. In one visual statement you are embodying who and what you are and what you represent. Millions of dollars have been gladly spent by high-profile companies as they cogitate over just the right image they hope to convey. For me it is a very intuitive process, and a challenge I enjoy. And I promise I won't charge you a million bucks, it just has to look like it. LOGO PORTFOLIO >>

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Print:

Say what you will about print and the decline of printed matter, it is still a force of nature in advertising and promotion. Yes glitzy, glossy mailings are fading away as the budgets do, but intelligent downsizing is the better way to go. Relying strictly on email is a dicey game, as emails are too easily deleted, trapped in spam folders, bounced, trounced and otherwise forgotten. Sometimes the best strategy is a both/and solution. After years of experience I am versed in formulating and designing a strategy that is effective and low-cost. PRINT PORTFOLIO >>

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Print-On-Demand & eBooks

Print-On-Demand (POD) books are the latest (and greatest) way for new and seasoned authors to get their writings in print. Circumventing the often-fruitless publisher search, savvy writers are taking matters into their own hands. Print-on-demand publishing means that books are printed one at a time as the books are ordered, drastically lowering upfront costs. Sales can be made by oneself or through such venues as Amazon. Titles can easily be converted to eBooks for the Kindle, iPad, and other eBook readers. With my help of designing, layout, and logistics, Stuart Perrin was able to self-publish his book Rudi: The Final Moments, making it available on Amazon and through his own web site. An eBook version for both Kindle and iPad will follow shortly.

PRINT-ON-DEMAND CASE HISTORY >>

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Promotion:

EMAIL CAMPAIGNS: These days sending out bulk email campaigns through your own Gmail account is now literally impossible as internet service providers clamp down on the transmission of spam (that is now 80-90% of the total volume of all email). For several years I have been designing and implementing graphic newsletters that are sent by email through such providers as Constant Contact and MailChimp. While MailChimp offers its services for "free" (with volume restrictions), there is still the matter of graphic design, layout, text creation, and database management of your recipients to consider. I am happy to strategize and help you plan a cost-effective campaign.

FACEBOOK CAMPAIGN: Facebook, for better and worse, is the social media marketing tool on everyone's lips. While the impetus may be to jump on that bandwagon, I will query you on your intent and purpose in doing so to help clarify how best to create a Facebook campaign that works and helps your cause. You may wish to simply consult, or have me create and implement the best plan possible.

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Video Production:

As someone who began making films in the 70's please indulge me as I lay claim to calling myself a filmmaker even though the use of film stock by the rank and file is now for the history books! While I've done my share of shorts, experimentals, docs, and inspirational pieces, that which I am most honored to having edited and produced is the Rudi Movie Project. I have also most recently produced promo films (er, videos) for the NCPC, Queer Spirit, Earthsinger: Joan Henry, and others. View them all here: VIDEO PORTFOLIO >>

As an independent, I know what it takes to produce and edit videos that help tell the story and get across the message that static pictures and text just don't convey. Case in point is my latest production for Kristina Jones and her Spiritual Singing web site. Kristina is a vocal coach in the Portland vicinity of Oregon who offers a practice and lessons in what she calls Spiritual Singing. While she does a pretty good job explaining what she does and the energetics of singing, with my modest point-and-shoot camera I recorded her— unscripted and documentary-style— teaching some of her voice students. While the shooting is somewhat rough-and-tumble and the audio could have been better for my tastes, from it came seven short videos that shows her on the job, and what a fabulous person and teacher she is. All the shorts, produced on a bare-bones budget, are posted to Kristina's YouTube Channel and at her web site. See Kristina's shorts (on page 2) and others here: VIDEO PORTFOLIO >>

While it's great to have a healthy budget, it's also possible to get a "big bang" even with limited time and resources. When finding a business address we know it's all about "Location, location, and location!", in video production (and web site, graphic design, etc.) it's all about "Content, content, and content!"

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Consultation & Strategy

With over 35 years of graphic design experience in one form or another— photography, graphic design, print, promotion, and film & video production— I am happy to bring my expertise to your project! Some hours allocated to consultation and strategizing will go a long way in getting your ideas and vision off the ground and flying high, saving you money to boot. CONTACT >>